E3 COFFEE

I was really excited to be approached by E3 Kids International with a request to design a branding and labeling system for a line of coffee they were launching. E3 Kids is a US-based non profit that empowers orphans and impoverished youth, and focuses on providing education for orphans around the world. Their focus is primarily in supporting schools in Africa, and they are also beginning to work in Guatemala as well. As a means to raise additional support for their ministry, they have launched several lines of coffee, the proceeds of which go to directly benefit their work in providing educational materials for children overseas.

The design for the E3 coffee brand was meant to create a look and feel that reflected international travel and aimed to visually capture the superior quality of the coffee itself. The different coffee beans are sourced from native growers who directly benefit from the sale of each bag, and so each blend is specially designed to highlight the country of origin and images of the children who are benefiting from the customer’s purchase.

If you are interested in learning more about E3 Kids International, go to their website, found here.
If you are interested in purchasing some of their superior coffee, roasted by Virginia Commonwealth Roasters, visit the E3 Shop, located here!